In order to assess the degree of confidence of players in gambling on the Internet, scientists have developed a unique mathematical model. Determination of the degree of trust of users to virtual gambling institutions allows you to find out exactly what the main factors affect the demand and popularity of online casinos.
Factors affecting the degree of user trust
There are a number of factors that have a direct impact on the degree of trust in the virtual casino. Experts in this field have clearly identified the five most significant:
- The overall reputation of the virtual institution. It is important that a person receives such information from authoritative sources of the best in 2018.
- Comfortable interface and software. The user should be as comfortable as possible to be on the site and he should not have problems with the software on the resource.
- High-quality support. Qualified consultants should always be in touch and give extremely informative answers to users ‘ questions.
- A variety of games and the presence of rules to them.
- Availability and reliability of information about the company.
It should be noted that each of the above factors has a direct impact on the choice of the gambling establishment by the user.
Results of sociological research
The Internet conducted a survey in the form of an anonymous questionnaire, which helped to find out what exactly affects the degree of trust of users to the casino-online.
The research was conducted only among experienced players who have long been familiar with the online gambling market, so their answers can be most useful.
It turned out that for most users the most important point is the content. This point gained 35% of the vote. Therefore, we can conclude that the credibility of gambling institutions depends on how well the information block on the resource will be compiled.
The second place was given to the quality of the support service. It turned out that the players highly appreciated the ability to quickly obtain information at any time of the day from qualified employees. It was also noted that users appreciate honesty-the fulfillment of promises that were given by representatives of the institution.
The third place according to the results of sociological research went to the design and software of the resource. Competent structure of the information block and comfortable use significantly increase the level of trust of players. Negative information or errors have a very negative impact on the attitude of players to online casinos.
The researchers found that the user when choosing a gambling establishment in the first place pays attention to the information provided on the company’s website. Therefore, it can be concluded that the visitor should get access to extremely informative data about the gambling establishment, including the quality of the SOFTWARE and the rating of the owner among the players. Also, the degree of trust of the user may be affected by the publication of reports of independent audit companies on the site, which contains the payout ratios. The availability of such data greatly increases the confidence of the players.